I've been trying to ignore the name "Ochocinco" for the last week. Who was hurt when he changed his name to a number? Even when he's planting fans in the end zone, he's bringing some showmanship to the No Fun League, which spends too much time worrying about an unsportsmanlike penalty for doing a Rooney slide in London and worrying about Twitter and worrying about cheerleaders and whatever else it's worrying about. But every time I see "Ochocinco" I think: what an idiot.