Jerry Jones must be thrilled...after the success of his standing only tickets, the Packers are now looking at adding standing tickets to the mix. This kind of ticket is all the rage with new stadiums, especially in baseball where you see standing zones all around new stadiums (like Target Field in Minneapolis). I am a little surprised to see that the Packers are considering it though, according to Tony Walter of the Press Gazette.
The standing-room-only section could be available to ticket-holders who want to leave their seats for part of the game but access also could be sold to non season-ticket holders on a game-by-game basis, Murphy said.
The team hired a consulting company to work with fans to help them make the stadium more appealing while also finding new ways to increase revenues (of course). Consulting company CSL International met with six groups of 15 people each, with three sessions in Green Bay and three in Milwaukee. People were selected from the team’s season-ticket holders list and waiting list.
Members of the focus groups were asked to respond to a variety of potential stadium changes in the south end zone, the ideas include:
- Tailgating zone
- Beer garden
- Play zone with access to a sports bar type of atmosphere
- Loge seating with access to an indoor lounge
- Rooftop seating
- Standard seating similar to the rest of the bowl seats.
Stadium expansion is just one of the issues the Packers are discussing as the team seeks ways to increase visitor traffic to the area. Murphy and Vice President for Administration/ Legal Counsel Jason Wied said one of the goals is to help increase the number of visitors to the area from 2.5 million to 7.5 million. The eventual expansion of the entertainment district that surrounds and includes Lambeau Field is a key factor in reaching that goal, they say.
What would YOU like to see happen with the open south end of the stadium? How could the stadium experience be even better for you as a fan?