The deal is worth up to $13.35 million over three years, a bit more than the $9.4 million deal the Packers gave receiver James Jones this summer, and provides further indication that Nelson is slowly transitioning into the Packers’ No. 2 receiver role.
Nelson is third in targets this season, behind only Greg Jennings and Jermichael Finley. Nelson finished strong last season, and he's keeping it up this year. He is their 2nd best wide receiver at the moment, and keeping him in the fold next season is a good idea. It's not a huge contract, but it does eat up some of their limited amount of salary cap room.
Maybe that's why Pro Football Talk mentioned this weekend that the Packers have not talked contract extension with Finley yet. Just as the Packers had to make some choices this summer and let long time players like LG Daryn Colledge leave in free agency, they might have to make more choices in free agency. Maybe this does mean they've chosen they can afford Nelson, and Finley will cost too much next summer.